New publication: Toward Inclusive Practice

Jana-Sophie Effert 's dissertation project, in collaboration with Frauke Mörike, investigated how neurodivergent perspectives are taken into account in B2B product development by SMEs; and why this has hardly happened systematically to date.

The questionnaire and interview study shows three lines of argumentation that build on each other:
1. Marginal issue: Accessibility (especially for neurodivergence) is considered to be of secondary importance in the B2B context.
2 Individuality as an argument: SMEs adapt their products individually to companies and employees anyway; neurodivergence therefore does not need its own role.
3. Rejection of structural approaches: laws and checklists are rejected because they contradict the principle of individuality.

It is precisely this third point that raises an important question: If individual customization is considered the solution, whose needs are actually set as the standard?

The article is available open access via the following link: https: //academic.oup.com/iwc/advance-article/doi/10.1093/iwc/iwag023/8666454?login=false